Fleetwood provides a path for success through a series of protective devices, e.g. “may the best dealer win, not the cheapest dealer.”
Fleetwood only grants dealerships to companies specializing in windows and doors. E.g. no big box stores or lumber yards.
Fleetwood is not seeking dealerships but rather reacting to market expansion. New dealers start at the lowest levels that are designed to protect existing dealerships.
Incentives for Advancement
- Profit margins increase with greater commitment
- Enforced MRP program ensures dealers sell on their merits and hard-earned profits stay in their pockets
- Website listing and showroom/project portfolio
- Marketing Co-Op Program