Effective Selling - Part IV/X

Perhaps the most important characteristic of successful Fleetwood dealers is that you must be willing to walk away from the sale! Too many dealers succumb to the frugal nature of their clients and roll over when that customer wants to put cheap products where they do not belong, or to mix cheap products with Fleetwood. Customers respond to what we call the "quality integrity" of the dealer. If the dealer will stand firm, e.g. "No, your home deserves much better than Brand Vanilla and I would rather lose the sale than compromise my reputation.."most consumers will respect that position and respond accordingly. Many consumers think they understand quality, especially after they have done research. But, when a professional takes a stand and is willing to walk away from the sale, all will listen intently and most will follow your lead. Keep in mind, there are many others who will sell them the cheap stuff. Be one who stands out!