Effective Selling - Part II/X

Because the market is replete with people who think they want "vanilla" windows and doors, the market is also saturated with vanilla stores! Every competitor you have reduces your chances of closing the sale. Think about that fact. In contrast, the most successful Fleetwood dealers DO NOT PROMOTE THE SAME PRODUCTS OFFERED AT HOME IMPROVEMENT CENTERS. The little guy, which is you by the way, will NEVER be able to compete with these volume stores. Self-preservation demands that you invest your time and money into promoting companies that are loyal to the specialty stores. Guess who that is! Fleetwood is one of the minute few window & door manufacturers that refuse to sell to home improvement centers. So, whose products do you promote?