Market Focus: Luxury Homes
Before proceeding with the application...
...we need you to understand that our selling philosophy is unique. We are looking for dealers that are motivated to aggressively, creatively and consistently promote our products. We foster this passion by making our products better, not cheaper.
Fleetwood's pricing program spawns pure competition among its dealers because the end user gets similar pricing (within 3%) from all dealers. The difference in "buying power" equals greater profitably for the higher level dealers. This will motivate those dealers to invest their most precious resource, time, thus creating more projects at the design level. We call this "creating market share". Fleetwood dealers can increase their profitability with greater commitment, which is manifested in large displays and growing sales volume.
When one factors in that home centers are becoming an even stronger player in the market, it is wise for window dealers to partner with manufacturers who honor the dealer's role in the market. We honor dealers and are interested in sharing our vision and philosophy and are willing to work hard to "create market" that benefits us both.
Mark McCoy
Vice President-Sales