Famed project7ten “Eco-home” for Sale on eBay Selected for Educational Network TV “Green Living” Series

As it attracts interest on eBay, project7ten becomes a “ Hollywood star educator” after being chosen by Discovery Channel for a new, green-lifestyle television show

TORONTO , January 7, 2008 - Project7ten Eco-House, up for auction on eBay only until January 14th, will soon be the location for an exciting new show on Discovery's Planet Green.  The new series will feature an eclectic group of celebrities, journalists, authors, athletes, activists and renowned chefs who will come together to discuss all things “green”. 

The auction of the famed Project7ten LEED Platinum home, launched by the online auction agency Auctionwire as the first-ever worldwide online auction of an eco-home on eBay, started on December 15, 2007 at 9:PM PST (USA) and is set to end on January 14, 2008 at 9: PM PST.

 The starting auction price of $2.85 million may sound like a lot of “GREEN”, but the buyer will actually get a lot more “GREEN” than one would expect. One of only a few LEED Platinum Certified homes in the country (the highest rating of a “green” nature of a building), project7ten was built to serve as an educational model that creates a forum for smart discussion about environmental awareness. The buyer gets a free 18-month lease on a Ford Escape Hybrid and now a little fame in Hollywood .  

This new, eco-home, with 3 bedrooms and 3.5 bathrooms, is located in ultra-hip Venice , California where many celebrities live. The home appreciation rate in the county area where project7ten is located is 23.4% versus the national average of 12.3%. The house is fully furnished with beautifully-designed, environmentally-conscious furnishings from leading companies such as Modern Outdoor, Knoll Textiles, Steelcase, and Viesso (see more comprehensive list on auction website). Builder Tom Schey, environmentalist Kelly Meyer, and designer Melinda Gray (of Grey Matter Architecture) recently completed project7ten as one of the most environmentally friendly homes in California . Featured in the “Enlightened Development” exhibition at Los Angeles ’ Architecture and Design Museum and it was open for educational tours before being put on the market. The benefits of solar panels highlighted by actor/activist Ian McKellen coupled with the viewing of Al Gore’s film “An Inconvenient Truth” spearheaded Tom Schey to develop project7ten.

The home uses solar panels, high-performance windows and insulation, and recycled and renewable materials. Green features include a rainwater reclamation system and grey water recycling, locally-sourced sustainable materials, recycled content countertops and insulation, FSC-certified lumber, rooftop solar panels, native landscaping for shading, Energy Star appliances, and Kohler water-efficient fixtures.  A portion of the sale of project7ten is being donated to Healthy Child Healthy World (HCHW), an organization dedicated to educating the public about environmental toxins that affect children’s health

Project7ten is so eco-hip that celebs like Cindy Crawford, Pierce Brosnan, John Cusack, David Duchovny, Tobey Maguire, Laird Hamilton, Gabrielle Reece, Kevin Connolly, Esai Morales, Laura Dern, and Josie Maran and Ed Begley Jr. have checked it out, with many attending the house opening party.

For more information on this auction visit: www.auctionwire.com/project7ten 

About Discovery Communications and Planet Green:  Discovery Communications is a passionate advocate of preserving our earth and a leader in developing television programs that educate citizens about the best qualities of this place we call home.  Discovery’s commitment to these issues reached new heights when it created Planet Green, the company’s global, cross-company initiative and commitment to document, preserve and celebrate the planet.   In June, Discovery Home channel becomes Planet Green – the first 24-hour eco-lifestyle channel dedicated to making a difference by providing tools, information and content that will enlighten, empower and most importantly, entertain.  The channel will launch to over 50 million homes. 

Planet Green speaks to people who want to understand green living and to those who truly want to make a difference by providing tools and information to meet the critical challenge of protecting our environment.  Planet Green’s platforms include leading eco-lifestyle website TreeHugger.com and the recently launched solutions-oriented planetgreen.com.  Discovery will also launch Discovery Education Green, a K-12 service that hosts dynamic media content correlated to state standards. Discovery Education Green will help teachers integrate Green lessons into their curriculum and empowers students to make more environmentally conscious decisions. 

About Auctionwire: As the leading online auction agency, Auctionwire works with the world's largest corporations, foundations, ad agencies and non-profit organizations to create successful online auctions that raise money, increase brand awareness and generate positive publicity. Auctionwire recently conducted the highly publicized Singapore Airlines A380 auction (double-decker jumbo jet maiden voyage), raising over $1.2 million for charity. For more information visit: www.auctionwire.com

About the LEED Rating: The Leadership in Energy and Environmental Design (LEED) Green Building Rating System is a national rating of the "green" nature of a building. For more information visit: www.usgbc.org

About Healthy Child Healthy World: A portion of project7ten sales proceeds is being donated to Healthy Child Healthy World (HCHW), an organization dedicated to educating the public about environmental toxins that affect children’s health. For more information visit: www.healthychild.org

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